The next global digital transformation trend will see a wave of businesses leverage newly acquired data insights, following their rush to digitise operations amid the COVID-19 economy.
That’s according to Tal Daskal, head of Israeli AI startup, EasySend, which has developed a no-code platform to transform businesses’ manual paper processes into digital operations.
He says businesses will have new tools to optimise online customer journeys, and in turn bolster conversions and revenue.
“So in two years from now they will have a lot of data about the customer and the best path they can give them,” Daskal says.
“Take for example online mortgages, what is the best path to take for me – not for you or for another person.
“So with the insight, they can give me not only the best path to take for mortgages, but also the best path to take the insurance, and then onboarding to another solution.”
He says while digital transformation technologies have been available and affordable for several years, many businesses were resistant to change, with a surprising number holding onto outdated technologies.
“A lot of enterprise customers have been using fax, no one has faxes at home, it’s crazy,” he says.
But COVID-19 has forced businesses across the globe to shift quickly.
According to a recent McKinsey global survey of executives, companies have accelerated the digitisation of their customer and supply-chain interactions and of their internal operations by three to four years.
While, the share of digital or digitally enabled products in their portfolios has accelerated by seven years, according to the research.
Daskal says businesses, which have recently moved operations and services online, will soon be armed-up with an arsenal of insightful data to zero in on consumer trends, journeys and preferences.
“They’ll have a lot of data about the consumer, so will have the insight into the up-sale, the cross-sale etc; to specific clients to personalise offerings.
“The world has moved to digital very fast and enterprise customers want to give the best support or customer experience to their clients.”
EasySend’s no-code platform converts paper processes into digital journeys that can be built, analysed, and optimised by non-technical staff without any coding, via a drag and drop interface.
The company recently raised $US16 million in venture capital funding to bolster global expansion plans amid surging demand for digital transformation products amid the post COVID-19 economy.