Sixty two per cent are concerned about their data’s safety as the world becomes further digitised, while only 9 per cent strongly feel they have enough information to navigate the world of data privacy.
That’s according to the North American Tech and Trust report, which includes original research from more than one thousand people on the dichotomy of tech and trust.
As people become more aware of their digital selves, the report commissioned by ATB Ventures, explores how organisations of the future will be defined by their ability to provide the most trusted experiences for their customers.
Report highlights include:69% wish tech companies would better explain to them how their technologies use their data and how their business make money
63% are inclined to move their buying power to organizations that respect their privacy
Only 18% of respondents feel like they have the right tools to navigate the world of data privacy
67% of respondents believe that they should be compensated for the use of their personal data
58% don’t feel like many companies have their best interest in mind when it comes to their personal data
The Tech and Trust report authors argue that as the wider adoption of technologies, such as artificial intelligence, continues to accelerate and create new opportunities for improving people’s lives, organisations are coming under increasing pressure to demonstrate that they are using data in a responsible way.