Artificial intelligence (AI) tools are helping marketers meet the surging demand for online reviews, consumer surveys, and questionnaires – driven by shifting consumer trends in the wake of the pandemic.
COVID-19 has fast tracked the digitalisation of broader consumer habits, and as a result more traditional businesses are working hard to shift accordingly, and meet opportunities and online demand.
Increasing numbers of marketers are using artificial intelligence to help companies keep up with the demand for goods and services online, according to the COVID-19 Impact and Recovery to 2030 report.
The research aims to provide strategists, marketers and senior management with fresh insights to assess the market as it emerges from the COVID-19 pandemic.
The report, conducted by ResearchAndMarkets, shows the trend towards AI driven market research and analysis services is being driven by the demand for greater engagement, reviews and feedback before customers make a purchase.
It’s believed AI will ease the task of field engagement to perform these applications.
Moreover, the report states that data scientists are expected to play a crucial role in enterprises to gather valuable insights on consumer behavior patterns through AI tools and social media platforms.
“Thus, artificial intelligence is anticipated to gain popularity in the marketing research and analysis services market.”
The report shows the Global Marketing Research and Analysis Services Market space as a whole is expected to grow from $US65.08 billion in 2020 to $US68.73 billion in 2021 and reach $US83.39 billion in 2025.