The first ever ASX listed esports business, Mogul, continues its global expansion in 2020, most recently launching the Asia largest Age of Empires II Definitive Edition tournament in history, the Age of Empires II Asia Cup.
Mogul says The Branded Hubs are supported by the Mogul platform’s proprietary localisation technology, allowing gamers to play and interact with others in their native language.
In addition to the English language hub, five localised versions of the Age of Empires II Asia Cup tournament hubs will be launched in Thai, Vietnamese, Indonesian, Japanese and Korean.
The Company says it will receive US$70,000 in project fees for providing the Mogul platform, tournament administration tools, utilisation of its world-class tournament admin and associated Branded Hubs.
Mogul is seeking to be at the forefront of the surging esports market, expanding its operations into South-East Asia, Europe and the Middle Eastern esports markets.
The company created and operates the esports tournament and matchmaking platform, Mogul, which it says is the only platform with full automation for an array of major esports titles.
Mogul’s first branded league is hosted on its platform, with the Alliance League DOTA 2, in South East Asia and Europe.
Multi-billion dollar industry
It’s a market set for major growth.
Goldman Sachs predicts esports will be worth US $3 billion globally by 2022 – propelled by growing media rights and sponsorship, along with the formalisation of pro-sport leagues.
It offers access to a sought after demographic, with a monthly audience of 276 million expected by 2022 – heavily tilted towards the lucrative and elusive millennial and generation Z markets.
Esports’ growing popularity is seeing the digital and physical sports’ fields merge, with major sporting codes such as the NBA and Formula 1 running esports competitions alongside their traditional sports.
Alliance, a professional gaming and esports organisation based in Sweden, has teams across popular titles, including DOTA 2, Hearthstone, the Super Smash Bros. series and Fortnite.
DOTA 2, a multiplayer online battle arena game, is played by millions and is one of the most recognised and lucrative esports tournaments in the world.
2019’s DOTA 2 International 9 tournament was taken out by Melbourne teen, Anathan Pham, who pocketed around $US4.6 million in prize money.
Aussies seek market share
Mogul says the Alliance League is an open 12-month DOTA 2 tournament being run over four seasons, with a cash prize pool of over US$100,000.
“Commencing the first Branded League on the Mogul platform is a significant milestone for the platform and we are especially pleased that this is with Alliance,” Mogul Managing Director, Gernot Abl says.
“Hosting the Alliance League on the Mogul platform represents an industry-first achievement for Mogul.”
Mogul’s expansion comes as Australia seeks to gain a foothold in the burgeoning market, with the government backed Melbourne Esports Open in 2019.
Billed as Australasia’s biggest festival of esports, the event saw thousands flock to Rod Laver Stadium to spectate and play.