Global businesses are ramping up their digital content spend in a race for reach and influence across the online attention economy.
Digital comms news
Dark analytics: uncovering hidden audience data
The dark analytics market is surging, as it continues to help organisations unearth valuable audience and customer insights from unstructured and unanalysed data.
NFTs strike chord across attention economy
The deployment of blockchain non-fungible tokens (NFT) by organisations to raise awareness and finances continues to gather pace, with seminal 60s icon Jerry Garcia’s music and art the latest to gain traction across the online attention economy.
Global investment flows to innovative content creation
Global investors are flocking to the content creation space, as digital first experiences become paramount in the post-pandemic world.
Disney accelerates media and entertainment tech
The latest cohort of the Disney Accelerator program will focus on building the future of messaging, frontier tech, e-commerce, data and personalisation.
NLP: helping machines and humans talk
Natural language processing firm, Primer has announced it’s joining forces with Microsoft to better serve the sensitive, mission-critical needs of the US Government and its allies, to drive data decision-making.
Wix Yell deal!..as digital comms market consolidates
The global digital communications market is consolidating, as digital tech and marketing companies create synergies to capitalise on rapid digitisation across the SME sector.
McLaren deploys Alteryx analytics
McLaren Racing is teaming up with analytics automation company, Alteryx to supercharge fan engagement through automated behavioral and sentiment analysis.
University bolsters enrollments with digital open days
Australia’s La Trobe University says shifting its annual open day campus visits to immersive digital experiences increased visits by 157%, helping meet enrollment goals, as the nation’s universities work to overcome the COVID related downturn in international student attendances.
Snapchat & Universal hand back catalogue to fans
Snapchat users can now spin Universal Music Group’s entire recorded catalogue into Snapchat’s Sounds tool, following a new cross media deal.
Gambling industry targets esports streaming audiences
Betting and wagering companies continue pushing to reach new audiences through the global esports and game streaming industry, now tipped to be worth $US3.5 billion by 2025.
Monetising e-sports audiences
Frankly Media is set to monetise Esports.gg’s digital properties through direct and programmatic advertising.