The dark analytics market is surging, as it continues to help organisations unearth valuable audience and customer insights from unstructured and unanalysed data.
Digital comms news
Global online visibility management platform, Semrush announces major update to backlink management tools for digital marketers.
62% are concerned about their data’s safety as the world becomes further digitised, while only 9% strongly feel they have enough information to navigate the world of data privacy.
Seventy per cent of people wouldn’t give up their social media accounts for less than $10,000, despite a strong majority acknowledging they contribute to poor mental health.
The virtual event platform market size is expected to grow 12.7 per cent to reach $US18.9 billion in 2026, driven by surging numbers of small enterprises adopting the technology to save costs on in-person seminars and conferences.
Global digital content creation market expected to exceed $US16 billion by 2025, growing 9.1%, as companies stake their claim within the fast evolving digital landscape, amid rapid marketplace digitisation.
The global market for marketing analytics is tipped to more than double, at the same time as organisations work to navigate stricter new data privacy rules.
Organisations are rapidly adapting internal communication methods to fast evolving workforce patterns, as the shift to mobile and transient workers continues to intensify across the globe.