Experience management provider, Qualtrics says it’s launching new tools to help employers better understand employee preferences and expectations in the new COVID world of work.
Digital comms news
The latest cohort of the Disney Accelerator program will focus on building the future of messaging, frontier tech, e-commerce, data and personalisation.
The deployment of blockchain non-fungible tokens (NFT) by organisations to raise awareness and finances continues to gather pace, with seminal 60s icon Jerry Garcia’s music and art the latest to gain traction across the online attention economy.
The global digital communications market is consolidating, as digital tech and marketing companies create synergies to capitalise on rapid digitisation across the SME sector.
McLaren Racing is teaming up with analytics automation company, Alteryx to supercharge fan engagement through automated behavioral and sentiment analysis.
Global digital content creation market expected to exceed $US16 billion by 2025, growing 9.1%, as companies stake their claim within the fast evolving digital landscape, amid rapid marketplace digitisation.
Australia’s La Trobe University says shifting its annual open day campus visits to immersive digital experiences increased visits by 157%, helping meet enrollment goals, as the nation’s universities work to overcome the COVID related downturn in international student attendances.
Snapchat users can now spin Universal Music Group’s entire recorded catalogue into Snapchat’s Sounds tool, following a new cross media deal.