As increasingly stringent and complex data privacy laws are rolled out across the globe, businesses are being forced to rethink how they collect the ‘new oil’ of the digital economy.
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Corporates can produce credible journalism too
The new digital media landscape means private organisations can positively contribute knowledge and expertise to improve industry and broader social issues.
Fresh insight into Gen Zers social media habits
YouTube and Instagram are the leading social media platforms among Gen Zers broadly – but TikTok is number one for girls, and YouTube and Instagram tie in first place for boys.
Gen Z, Millennials prioritise digital presence over real life
60% of Gen Z and 62% of Millennials believe how you present yourself online is more important than how you present yourself in person, according to a study from Squarespace & The Harris Poll.
Bolstering backlinks to enhance digital traction
Global online visibility management platform, Semrush announces major update to backlink management tools for digital marketers.
Exchange content for data: Google prompts marketing shift
Why original research content is set to become a critical component of B2B marketing strategies, as companies face a significant shift in how they can collect and use personal data.
Avoid costly digital advertising privacy breaches
The Tech Lab Transparency Center has been launched to help media professionals side-step non-compliant advertising partnerships, amid the groundswell of new digital privacy laws sweeping across the globe.
Station Five: Real time data & humanitarian connections
Australian software company, Station Five is using real time data to visually track humanitarian efforts to provide greater communication and transparency across some of the most destitute places on earth.