Global online visibility management SaaS platform, Semrush has announced a major update to its backlinks database and backlinks analytics tool for digital marketers.
Backlinks are considered a key component used by search engine algorithms to decide if a website is trustworthy and, based on that, rank search results – and in turn a crucial element of successful digital marketing strategies.
Semrush says the overhauled backlinks database now contains more than 43-plus trillion backlinks and deploys a new data collection methodology that it says dramatically increases how fast new links are detected and reported.
“Backlink data is a core element of Semrush’s powerful online visibility management platform,” says Aoife McIlraith, Vice President of Marketing.
“Over the past 18 months, our engineers have rebuilt our backlinks architecture from the ground up and, as a result, we are convinced that we have the freshest and most comprehensive backlinks database.”
“The median amount of time it takes to find and show a new link after the target page was created has been reduced to only 19 minutes, which is the fastest backlinks discovery among our key known competitors,” says McIlraith.
“We are delighted to roll out this major update and to offer our customers a taste of the future of dynamic backlink management.”
Semrush has a paying customer base of 72,000, is headquartered in Boston and has offices in Philadelphia, Dallas, Prague, St. Petersburg, Warsaw, and Limassol.