Digital thought leadership presence has become a critical imperative to career advancement in the post-COVID remote work world.
Dark analytics: uncovering hidden audience data
The dark analytics market is surging, as it continues to help organisations unearth valuable audience and customer insights from unstructured and unanalysed data.
Fair trade for personal data: value laden content
As increasingly stringent and complex data privacy laws are rolled out across the globe, businesses are being forced to rethink how they collect the ‘new oil’ of the digital economy.
Corporates can produce credible journalism too
The new digital media landscape means private organisations can positively contribute knowledge and expertise to improve industry and broader social issues.
Fresh insight into Gen Zers social media habits
YouTube and Instagram are the leading social media platforms among Gen Zers broadly – but TikTok is number one for girls, and YouTube and Instagram tie in first place for boys.
3 ways to validate your business idea & pitch to investors
The founder of creative agency, Bastion brands shares his top three tips for refining a business idea and getting pitch ready.
Gen Z, Millennials prioritise digital presence over real life
60% of Gen Z and 62% of Millennials believe how you present yourself online is more important than how you present yourself in person, according to a study from Squarespace & The Harris Poll.
Bolstering backlinks to enhance digital traction
Global online visibility management platform, Semrush announces major update to backlink management tools for digital marketers.