YouTube and Instagram are the leading social media platforms among Gen Zers broadly – but TikTok is number one for girls, and YouTube and Instagram tie in first place for boys.
3 ways to validate your business idea & pitch to investors
The founder of creative agency, Bastion brands shares his top three tips for refining a business idea and getting pitch ready.
Fair trade for personal data: value laden content
As increasingly stringent and complex data privacy laws are rolled out across the globe, businesses are being forced to rethink how they collect the ‘new oil’ of the digital economy.
Corporates can produce credible journalism too
The new digital media landscape means private organisations can positively contribute knowledge and expertise to improve industry and broader social issues.
Communications strategies for the attention economy
New and emerging technologies are constantly re-shaping the methods and manner of global communication; redefining the rules of engagement for organisations and business leaders.
Gen Z, Millennials prioritise digital presence over real life
60% of Gen Z and 62% of Millennials believe how you present yourself online is more important than how you present yourself in person, according to a study from Squarespace & The Harris Poll.
Bolstering backlinks to enhance digital traction
Global online visibility management platform, Semrush announces major update to backlink management tools for digital marketers.
Exchange content for data: Google prompts marketing shift
Why original research content is set to become a critical component of B2B marketing strategies, as companies face a significant shift in how they can collect and use personal data.