The Shift Media covers the online attention economy, providing insight and advice for organisations and business leaders seeking audience engagement, influence and analytics within the attention economy.
Over the past 15 years, digital technologies have revolutionised how the world disseminates and consumes news and information.
Global communication is now accessible, instantaneous, unceasing and multi-directional – with audience attention and data being pivotal commodities within the fast shifting digital economy.
It’s imperative communication strategies evolve to provide tangible insight and utility in exchange.
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