FEATURED
Fresh insight into Gen Zers social media habits
YouTube and Instagram are the leading social media platforms among Gen Zers broadly – but TikTok is number one for girls, and YouTube and Instagram tie in first place for boys.
When should companies take a stand on divisive social issues?
Companies are facing intensifying pressure to take stands on social issues, such as racial equality and voting rates, amid the increasingly volatile digital and social media landscape.
Insight & Advice
Exchange content for data: Google prompts marketing shift
Why original research content is set to become a critical component of B2B marketing strategies, as companies face a significant shift in how they can collect and use personal data.
Corporates can produce credible journalism too
The new digital media landscape means private organisations can positively contribute knowledge and expertise to improve industry and broader social issues.
DIGITAL COMMS NEWS
Bolstering backlinks to enhance digital traction
Global online visibility management platform, Semrush announces major update to backlink management tools for digital marketers.
The currency of your personal data
Consumers value their personal data less when they are asked to trade it for goods and services than when asked to sell it for money.
In The Field
Avoid costly digital advertising privacy breaches
The Tech Lab Transparency Center has been launched to help media professionals side-step non-compliant advertising partnerships, amid the groundswell of new digital privacy laws sweeping across the globe.
Virtual AGMs: key tips on how to host one
Hosting a virtual annual general meeting (AGM)? It’s essential you develop a model that specifically suits your shareholder community and organisation.