FEATURED
Fresh insight into Gen Zers social media habits
YouTube and Instagram are the leading social media platforms among Gen Zers broadly – but TikTok is number one for girls, and YouTube and Instagram tie in first place for boys.
Fair trade for personal data: value laden content
As increasingly stringent and complex data privacy laws are rolled out across the globe, businesses are being forced to rethink how they collect the ‘new oil’ of the digital economy.
Insight & Advice
Corporates can produce credible journalism too
The new digital media landscape means private organisations can positively contribute knowledge and expertise to improve industry and broader social issues.
Digital thought leadership redefined
Digital thought leadership presence has become a critical imperative to career advancement in the post-COVID remote work world.
DIGITAL COMMS NEWS
Bolstering backlinks to enhance digital traction
Global online visibility management platform, Semrush announces major update to backlink management tools for digital marketers.
The currency of your personal data
Consumers value their personal data less when they are asked to trade it for goods and services than when asked to sell it for money.
In The Field
3 ways to validate your business idea & pitch to investors
The founder of creative agency, Bastion brands shares his top three tips for refining a business idea and getting pitch ready.
Avoid costly digital advertising privacy breaches
The Tech Lab Transparency Center has been launched to help media professionals side-step non-compliant advertising partnerships, amid the groundswell of new digital privacy laws sweeping across the globe.