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Marketing analytics surges, as data collection rules tighten
The global market for marketing analytics is tipped to more than double, at the same time as organisations work to navigate stricter new data privacy rules.
Who owns & controls your content?
Reverberations over Facebook’s news bans opened a Pandora’s box of issues that continue to cast doubt on current corporate content and communication strategies.
Insight & Advice
Corporates can produce credible journalism too
The new digital media landscape means private organisations can positively contribute knowledge and expertise to improve industry and broader social issues.
WallStreetBets redefines financial communications
The David and Goliath battle between amateur traders and hedge funds played out over the WallStreetBets has redefined the rules of engagement for financial communication professionals.
DIGITAL COMMS NEWS
Retaining talent: drilling down on employee preferences
Experience management provider, Qualtrics says it’s launching new tools to help employers better understand employee preferences and expectations in the new COVID world of work.
Disney accelerates media and entertainment tech
The latest cohort of the Disney Accelerator program will focus on building the future of messaging, frontier tech, e-commerce, data and personalisation.
In The Field
Virtual AGMs: key tips on how to host one
Hosting a virtual annual general meeting (AGM)? It’s essential you develop a model that specifically suits your shareholder community and organisation.
Hospital seeks impact through NFT blockchain art
Sydney Children’s Hospital adapts to fast evolving communications space by mobilising the power of blockchain non-fungible tokens to seek to reach, awareness and impact.